PRIME is a beverage brand launched in 2022 by KSI, a British boxer and YouTube star, and Logan Paul, an American professional wrestler and social media influencer. KSI and Logan Paul initially sparred in the boxing ring, but later became business partners and collaborated to develop Prime.
Under the PRIME brand, the pair have launched two major products thus far, being 'Prime Hydration' and 'Prime Energy'.
In this blog, we will be going in-depth with a product breakdown on 'Prime Hydration'.
Let's get started!
About PRIME Hydration
Prime Hydration was developed to fill the void where great taste meets function. With bold, thirst-quenching flavours to help you refresh, replenish, and refuel, Prime is the perfect boost for any endeavour.
Prime Hydration is made up of 10% Coconut Water, 825mg of Electrolytes and contain vitamins A, B6, B12, & E, as well as potassium, calcium.
Further, Prime Hydration is only 25 calories and has Zero added sugar.
Optimising Hydration
Whilst Prime Hydration contains minimal calories, and zero sugar, which can make for a great option to those on a low calorie diet.
When it comes to rehydration, on top of supplementing with electrolytes, we recommend complimenting the consumption of this product with a form of carbohydrates to maximise and optimise absorption of the electrolytes within this product.
Learn more about optimising hydration here.
Caffeine Content
Although a common misconception in the media is that Prime Hydration contains caffeine, we can confirm that Prime Hydration does NOT contain any form of caffeine, and is merely a hydration formula.
Often the media has confused the contents of Prime Hydration with Prime Energy.
Prime Hydration does not contain caffeine and is a safer alternative to Prime Energy for children.
You can learn more about Prime Energy here.
Warnings
Prime Hydration is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate training or exercise program. Children under 18 years should consume Prime Hydration with approval of responsible parents / guardians.
Prime Hydration contains citric acid, a preservative and flavouring agent that is a common ingredient in sports drinks. Due to its low pH, citric acid can promote tooth erosion.
Read product label & warnings before consumption.